[Bullshit] comes in three flavours. One, making bad things sound like good things. Organic, all-natural. Because factory-made sugar oatmeal balls doesn’t sell. Patriot Act. Because “Are you scared enough to let me look at all your phone records” Act doesn’t sell. So whenever something’s been titled Freedom Family Fairness Health America, take a good long sniff. Chances are it’s been manufactured in a facility that may contain traces of bullshit…
Today I want to look at a sneaky way that ideology gets passed off as informed opinion in news coverage: by hiding behind a front of bullshit. Specifically, I’m going to look at the impartial way one business group gets presented in coverage of the new Ontario Retirement Pension Plan (ORPP), and the extremely partisan and political reality behind their pseudo-reasonable front.
I’m not going to talk too much about the ORPP itself – I’m not even going to take a position for or against. Instead, I just want to use it as a case study of how right-wing advocacy organizations get their talking points taken seriously and presented as informed opinion or even fact.
Let’s begin, shall we?
The Canadian Federation of Independent Businesses (CFIB) is a business lobbying organization that says they like to stick up for the little guy:
With the strength of over 109,000 small business owners from coast-to-coast – entrepreneurs just like you – the Canadian Federation of Independent Business (CFIB) is the big voice for small businesses. For over 40 years, we have represented the interests of the small business community to all three levels of government in their fight for tax fairness, reasonable labour laws and reduction of regulatory paper burden.
Before we dive into demolishing the shit out of them, let’s just take a moment to admire how well-crafted this advertising copy is. They’re fighting for fairness, their cause is reasonable, and they want to reduce your burdens. What’s not to like?
They make a lot of the fact that they don’t accept outside donations and are strictly non-partisan. And as for the idea that they have a right-wing agenda, well, let’s just let their President, Dan Kelly, shake his head and laugh that notion away (caution: the link is to a HuffPo advertorial, so click at your own discretion): Continue Reading