Three weeks of this dismal depressing excuse for an election have dragged past us, but looking forward we see little consolation – just two more months of this mundane nonsense, this putridly pretentious speechifying, this bland and carefully targeted promise-making, this cautious avoidance of anything too bold or substantial or, god forbid, anything truly controversial.
To sum the whole sordid business up in a single sentence: Is this it?
This is – or it was supposed to be – the most important election in decades. Through all the long miserable years of the Harper majority, partisans of the various opposition parties have been saying, “Just wait until 2015 – we’ll get them then!” And now here we are, it’s their big moment, their time to shine, to show us their vision for a better government – and this is it?
The conventional wisdom from the veteran campaign journalists seems to be that the parties are all waiting until after Labour Day to pull out their marquee policy announcements and their show-stopping speeches and whatnot, the idea being that a lot of folks are on vacation right now and, from a
marketing politics point of view, in the immortal words of George W. Bush press secretary Andrew Card, “you don’t introduce new products in August.”
Card was explaining why the Bush administration held off on making its case for their invasion of Iraq until the fall of 2002 – it wouldn’t have sold as well in the summer, he insisted. And perhaps he was right. But there’s something unspeakably cynical about such an approach.
First of all, seeing a major change in policy as a product to be sold, rather than an idea to be debated, reveals a great deal about the fundamentally manipulative approach that many insiders take to the political process, and that’s equally true whether the “product” is a war in Iraq or a candidate for Prime Minister of Canada.
But secondly, it shows that the parties – all of them – are afraid of telling us too much about their
candidates products. Deciding it’s not worth the effort to make too vigorous or detailed of a pitch because it’s cottage season demonstrates that none of the parties’ chief strategists marketers are very interested in telling the whole story, getting down into the fine details, making a thorough case for their policies. They’re operating on the level of impressions.
And hell, that’s modern politics. I can’t expect them to do any differently. But it makes for a miserable campaign, especially for people (like me) who, for reasons that are probably too complicated and uninteresting to get into here, have committed themselves to reading as much about this goddamn spectacle each day as time and morale will allow for. Continue Reading